With the launch of "The Perfect One" campaign 2013, Chow Tai Fook introduced a mobile application for wedding planning and a mini-site for promoting the campaign. Luxe Concept helped create the mobile application, mini-site and YouTube voting.
The mobile app allows the bride and groom to plan their wedding easily with lots of wedding information. The features including:
- How to choose your engagement ring: different shape of the ring representing different meaning, and know your size before you picking the right choice for your special moment?
- The meaning of flower
- The budget plan
- Detailed reminder planning
- The wedding day plan
- Guest list
- Seating plan
Download @ Google Play Store
Download @ Apple App Store
Chow Tai Fook is one of the popular jewellery brand in the Chinese-speaking world. The store has retail outlets in several countries, including over 1950 retail outlets in mainland China.
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