Disney Christmas Wishes

For the 2016 holiday season, we developed a mobile-friendly digital experience that allowed participants to create and send personalized holiday postcards to "Santa Goofy" for a chance to win tickets to Hong Kong Disneyland Park.

The interactive experience was designed with a whimsical, Disney-inspired aesthetic. Participants could choose from a selection of festive backgrounds, add customized text to craft their wish or message, and even include a photo of themselves. Once the postcard was designed, users could easily share it on their preferred social media platforms.

On the backend, the platform securely captured participant information and their digital postcard. Entries were then entered into a drawing, with winners receiving tickets to enjoy the magic of Hong Kong Disneyland Park during the holiday season.

This campaign tapped into the excitement and anticipation of the holidays, while also driving engagement, user-generated content, and brand awareness for the Hong Kong Disneyland resort. The mobile-first, shareable nature of the digital postcards encouraged participants to interact with the brand and spread holiday cheer among their social networks.

Through seamless technology integration, a delightful user experience, and the opportunity to win a coveted Disney prize, this "Make a Wish" campaign successfully brought the wonder of the holidays to life for participants in a fun and memorable way.