Volvic Go The Extra Mile

The theme, "Challenging yourself to go the extra mile, awaken your volcano," resonated with the brand's spirit of empowering individuals to push beyond their limits and achieve personal breakthroughs.

The campaign concept revolved around user-generated content, inviting participants to upload their images and share their inspiring breakthrough stories. This interactive approach not only allowed Volvic to connect with its audience on a deeper level but also fostered a sense of community and shared experiences.

To further engage the public, the campaign incorporated a voting mechanism, where users could vote for their favorite breakthrough stories. This element not only generated excitement and anticipation but also allowed the brand to identify the most impactful and resonant stories, which would then be rewarded with prizes.

By tapping into the power of user-generated content and harnessing the energy of personal triumphs, the "Awaken Your Volcano" campaign aimed to inspire and motivate Volvic's audience to embark on their own journeys of self-discovery and achievement. The campaign's emphasis on individual breakthroughs aligned seamlessly with Volvic's brand identity, positioning the mineral water as a catalyst for personal growth and empowerment.