Embrace the Year of Uniqueness

Inspired by the theme "Embrace the Year of Uniqueness," our team set out to create an immersive and engaging virtual experience for visitors at the entrance of a prominent shopping mall. Recognizing the power of augmented reality (AR) to transport people to extraordinary digital realms, we envisioned a captivating virtual experience that would blend the natural beauty of the cherry blossom tree with cutting-edge technology.

At the heart of our concept was a virtual entrance that surrounded the real-life cherry blossom tree, seamlessly integrating the physical and digital worlds. As guests approached the entrance, they were greeted by a stunning AR overlay that transformed the space into a whimsical, cherry blossom-filled oasis. Visitors could then use their mobile devices to capture stunning photos and videos, immortalizing their unique experiences and sharing them with their social networks.

Building on the success of our previous AI-powered Santa activation, we decided to further push the boundaries of innovation by adapting the concept for the Chinese New Year celebration. Instead of the jolly old elf, we introduced a digitally rendered Chinese New Year deity, infused with the same advanced natural language processing and machine learning capabilities.

Guests were invited to step into the dedicated activation area and engage in a heartfelt dialogue with the AI-powered deity, sharing their wishes and aspirations for the new year. The system, in turn, would generate a personalized digital "lucky envelope" for each visitor, containing a unique message and design inspired by their interactions. Guests could then download their personalized lucky envelopes through a convenient QR code, allowing them to cherish their one-of-a-kind digital keepsake long after their visit.