Pizza Hut loooog Pizza Game
Pizza Hut
Website
Web App, Game
Pizza Hut's AR-powered 30-inch pizza experience captivated customers, who could virtually "eat" the massive pizza and compete on a top 10 leaderboard, driving buzz and engagement around the brand's new offering.
In a bold move to showcase their newly launched 30-inch pizza, Pizza Hut enlisted our team to create an innovative and engaging campaign that would captivate their customers. Recognizing the need to drive excitement and buzz around this larger-than-life offering, we developed an immersive augmented reality (AR) experience that blended cutting-edge technology with the joy of sharing a pizza.
At the heart of the campaign was a custom-built AR application that allowed users to virtually "eat" the 30-inch pizza, creating a playful and delightful interaction. By simply pointing their mobile devices at the pizza box, customers were transported into a digital realm where they could see the massive pizza unfold before their eyes, slice by slice.
To further amplify the success of the campaign, we incorporated a competitive element in the form of a top 10 leaderboard. As users engaged with the AR experience, their "pizza-eating" skills were measured and ranked against other participants, fostering a sense of friendly competition and driving increased user interaction.
The results of this innovative campaign were nothing short of remarkable. The AR experience not only captured the imagination of Pizza Hut's customers but also drove significant engagement and buzz around the brand's new 30-inch pizza offering. The top 10 leaderboard further fueled the excitement, as users vied to claim the top spots and showcase their prowess in virtual pizza consumption.