Give to Change
Yan Oi Tong Limited
Website, Branding
E-Commerce, Website
The crowdfunding website for Yan Oi Tong not only embodies a modern and professional aesthetic but also prioritizes user experience and brand integrity. By focusing on seamless navigation and a simplified donation process, we aim to maximize donor engagement and support for the organization’s initiatives. We are proud to contribute to Yan Oi Tong's mission through this innovative digital platform.
After successfully designing an engaging campaign site for The Xmas Cart event, we were excited to take on the challenge of creating a crowdfunding website for Yan Oi Tong. Our goal was to develop a clean, modern platform that not only reflects the organization’s brand identity but also enhances user experience for potential donors.
Key Objectives:
Brand Consistency:
- We ensured that the crowdfunding site aligns with Yan Oi Tong’s established brand image. The corporate red color was prominently featured throughout the website, reinforcing brand recognition while creating a visually cohesive look.
User-Friendly Navigation:
- A primary focus of our design was to create an intuitive navigation system. We streamlined the browsing experience, ensuring that users can easily find information about the campaign and understand the donation process without confusion.
Simplified Donation Process:
- To encourage contributions, we implemented a donation system that minimizes the number of clicks required to complete a transaction. Our design allows users to donate quickly and easily, ensuring that potential donors can support the cause without unnecessary barriers.
Modern Aesthetic:
- The website features a clean and modern design, utilizing ample white space and clear typography to enhance readability. Engaging visuals and compelling content were integrated to capture visitors' attention and convey the mission of Yan Oi Tong effectively.
Responsive Design:
- Recognizing the importance of accessibility, we ensured that the site is fully responsive, providing an optimal viewing experience across all devices—desktops, tablets, and smartphones. This adaptability increases the likelihood of donations from a wider audience.
Engaging Content:
- We collaborated with Yan Oi Tong to create impactful content that highlights the significance of the crowdfunding campaign. Informative sections detailing how contributions will be used help build trust and motivate potential donors.
