ILLUMA’s Inspired by Nature Journey

ILLUMA's "Inspired by Nature" Journey: An Immersive, Tech-Powered Nature Experience at Sky100

ILLUMA, a leading infant nutritional science brand, has created an innovative, nature-inspired activation at Sky100 - Hong Kong's tallest indoor building. The "Inspired by Nature" Journey immerses visitors in the wonders of the natural world through a thoughtful blend of interactive technologies and engaging activities.

At the heart of this experience is a seamless photo-sharing system that allows guests to easily capture and collate their memories. After each activity, visitors can simply present their key card to a designated kiosk, which will automatically gather all their photos, compile them into a shareable collage, and post the content directly to their Facebook page.

This streamlined, digital-first approach not only enhances the overall guest experience but also generates valuable user-generated content for the ILLUMA brand, further amplifying the reach and impact of the activation.

Beyond the photo-sharing functionality, the "Inspired by Nature" Journey features a range of engaging, technology-driven experiences that bring the natural world to life. Visitors can explore interactive displays, participate in hands-on workshops, and even witness the transformation of the surrounding environment through immersive visual effects.

By blending innovative digital elements with the serene, natural-inspired setting of Sky100, ILLUMA has crafted an unforgettable experience that allows guests to disconnect from the hustle and bustle of daily life and reconnect with the beauty of the natural world. This holistic activation delivers both entertainment value and a lasting, sharable impression of the ILLUMA brand.