上水廣場x 40周年白い恋人 聖誕夢工場

Celebrating 40 Years of Shiroi Koibito with an Immersive Augmented Reality Experience

In honor of Shiroi Koibito's 40th anniversary, we developed an innovative augmented reality photo booth experience to captivate and delight visitors.

The custom-built installation seamlessly blended video recording with dynamic, AR-powered background elements inspired by the iconic Shiroi Koibito brand. As users stepped into the booth, the surrounding fixtures were transformed into whimsical, animated objects through sophisticated mapping technology.

This resulted in a truly immersive and engaging experience, where customers became the stars of their own personalized video clips. The playful, augmented reality effects added an extra layer of delight and shareability to the classic photo booth concept.

After recording their video, customers could easily retrieve and access it by scanning a QR code. This allowed them to immediately share their memorable moments on social media or view the content later on their mobile devices.

By combining the tactile elements of a physical booth with the magic of augmented reality, we were able to create a one-of-a-kind experiential activation that celebrated Shiroi Koibito's rich heritage and delighted its loyal fanbase. This dynamic photo/video solution delivered both entertainment value and valuable user-generated content for the brand.